Advertising Rates

ADVERTISING RATE CARD

Rates

All Rates effective as of July 1, 2022

Retail Advertising Rates

Local Display $10.40

National Display $12.23

Non-Profit $7.27

Repeat Agreements
1st Ad Rate $10.40 Open rate
2nd Ad $8.32 20% off
3rd Ad $7.28 30% off
4th Ad $6.24 40% off

Frequency Agreements
52 weeks Per Inch Rate
48” & larger $4.37
24” to 47” $5.30
11” to 23” $5.72
1” to 10” $6.66

26 weeks48” & larger $5.09
24” to 47” $6.52
11” to 23” $6.45
1” to 10” $7.38

13 Weeks
48” & larger $5.72
24” to 47” $6.75
11” to 23” $7.38
1” to 10” $8.32

4 Weeks
48” & larger $6.45
24” to 47” $7.48
11” to 23” $8.11
1” to 10” $9.04

Annual Agreements
3000” $5.19
1000” $5.72
750” $6.24
500” $6.75
350” $7.27
150” $8.32

Maximum Exposure
Small, consistent ads can help get the word out about your business. Three month commitment required for discount.

Ads appear in every issue of The Dumas Clarion. One copy
change per month.
3” Ad (40% off) $140.80
2” Ad (35% off) $125.40
1” Ad (30% off) $105.60

All maximum ads include full
color.

Insert Rates (per 1000)

Single Sheet Rate $88.00

Open Rate up to 12 Page Tab
$96.80

16 Page Tab $107.80

20 Page Tab $126.50

Up to 12 page Tab Weekly
$88.00

Color Rates
Full Page $165.00
Half Page $110.00
Quarter Page $82.50
Eighth Page $27.50

Classified Rates
.39 per word 20 words or less
$7.80 minimum

Legal Rate $.39 per word
Card of Thanks $19.80

Column Inches (Berliner)
1 col. in 1.604 in.
2 col. in 3.333 in.
3 col. in. 5.062 in.
4 col. in 6.792 in.
5 col. in. 8.521 in.
6 col. in. 10.25 in.

Page depth 16 in.

Page Size 6 column by 16 in.

136 E. Waterman Street
P.O, Box 220
Dumas, AR 71639
Ph: (870) 382-4925
Fax: (870) 382-6421
Press Run: 1,800

The Dumas Clarion is delivered by mail on Thursdays and single copy dealers and racks on Wednesdays throughout Desha, Lincoln, Arkansas and Drew Counties, including Dumas, McGehee, Star City, Tillar and Gould.

Terms and Conditions
All accounts are net 30 days, due and payable by the 10th of the month following publication. All businesses will be cash only unless credit has been established.

All local retail rates are non-commissionable. All political advertising must be paid in advance prior to publication - No exceptions. Delinquent balances are subject to a 1.5% monthly finance charge.

The Clarion reserves the right to re-vise or reject, at its option, any advertisement which it deems objectionable either in subject or phraseology, or
which it may deem detrimental to its business. Position requests require a 25% surcharge.

Contacts
Rick Wright, Publisher
rwright@dumas-clarion.com
Linna Jones, Advertising
ads@dumas-clarion.com
Linna Jones, Graphics
ljones@dumas-clarion.com

Insert Delivery
Pre-print inserts should be delivered to Clarion Publishing Co. at 136 E. Waterman Street,