Advertising Rates

ADVERTISING RATE CARD

 

Retail Advertising Rates

Local Display $9.45

National Display $11.12

Non-Profit $6.61

 

Repeat Agreements

1st Ad Rate $9.45 Open rate

2nd Ad Rate $7.56 20% off

3rd Ad Rate $6.61 30% off

4th Ad Rate $5.67 40% off

 

Frequency Agreements

52 weeks Per Inch Rate

48 inch & larger $3.97

24 inch to 47inch $4.82

11 inch to 23 inch $5.20

1 inch to 10 inch $6.05

26 weeks

48 inch & larger $4.63

24 inch to 47 inch $5.93

11 inch to 23 inch $5.86

1 inch to 10 inch $6.71

13 weeks

48 inch & larger $5.20

24 inch to 47 inch $6.14

11 inch to 23 inch $6.71

1 inch to 10 inch $7.56

4 Weeks

48 inch & larger $5.86

24 inch to 47 inch $6.80

11 inch to 23 inch $7.37

1 inch to 10 inch $8.22

 

Annual Agreements

3000 inches $4.72

1000 inches $5.20

750 inches $5.67

500 inches $6.14

350 inches $6.61

150 inches $7.56

 

Maximum Exposure

Small, consistent ads can help get the word out about your business. Three months commitment required for discount.

Ads appear in every issue of The Dumas Clarion, and online at dumasclarion.com. One copy change per month.

3 inch Ad (40% off) $128.00

2 inch Ad (35% off) $114.00

1 inch Ad (30% off) $96.00

All maximum ads include full color.

 

Insert Rates (per 1000)

Single Sheet Rate $80.00

Open Rate up to 12 Page Tab $88

16 Page Tab $98.00

20 Page Tab $115.00

Up to 12 page Tab Weekly $80.00

 

Color Rates

Full Page $150.00

Half Page $100.00

Quarter Page $75.00

Eighth Page $25.00

 

Classified Rate

.35 per word 20 words or less $7.00 minimum

Legal Rate $.35 per word

Card of Thanks $18.00

 

Column Inches (Berliner)

1 col. in. 1.604 in.

2 col. in. 3.333 in.

3 col. in. 5.062 in.

4 col. in. 6.792 in.

5 col. in. 8.521 in.

6 col. in. 10.25 in.

Page depth 16 in.

Page Size 6 col. by 16 in.

 

The Dumas Clarion

136 E. Waterman Street

P.O. Box 220

Dumas, Arkansas 71639-6421

Ph: (870) 382-4925

Fax: (870) 382-6421

Press Run: 1,800

 

The Dumas Clarion is delivered by mail on Thursdays and single copy dealers and racks on Wednesdays throughout Desha, Lincoln, Arkansas and Drew Counties, including Dumas, McGehee, Star City, Tillar and Gould.

 

Terms and Conditions

All accounts are net 30 days, due and payable by the 10th of the month following publication. All businesses will be cash only unless credit has been established. All local retail rates are non-commissionable. All political advertising must be paid in advance prior to publication – No exceptions. Delinquent balances are subject to a 1.5% monthly finance charge.

The Clarion reserves the right to revise or reject, at its option, any advertisement which it deems objectionable, either in subject or phraseology, or which it may deem detrimental to its business. Position requests require a 25% surcharge.

 

Contacts

Rick Wright, Publisher
rwright@dumas-clarion.com

Stacey Reobuck, Advertising Manager
sroebuck@dumas-clarion.com

Ad Staff
ads@dumas-clarion.com

Linna Jones, Graphics, Production
ljones@dumas-clarion.com

Insert Delivery
Pre-print inserts should be delivered to Clarion Publishing Co. at 136 E. Waterman, Dumas, AR 71639